When it comes to social media, a lot of people forget how to act.
And when you are using social media as a business, acting like a dickhead can cost you money.
However, nobody ever tells you the rules of social media before you join, you just have to sort of work it out as you go along.
I’ve found the best thing to do is to treat social media like any other type of social gathering. Whether that’s being at the pub, a party or anything else.
Here are some tips on what to do AND what NOT to do on social media.
What you should do:
- Comment – This is perhaps the simplest thing to do on social media. If someone has put a post up then make sure you leave a thoughtful and positive comment on it wherever you can.
- Ask questions – People love to share their opinions. So, if you want to start a conversation in a pub or on social media, then it’s always a good idea to start with a question!
- Be a matchmaker – If you’re at a party and you think 2 people would benefit from speaking to each other then you’d introduce them right? So, why not do it on social media too?
- Be authentic – Far too often on social media people pretend to be something they are not. Don’t do it! Don’t fall into the trap of trying to act like a big corporate company on your social media. People want to connect with people. Remember, as a sole trader, your personality is why most people choose to work with you. So don’t hide it online!
What you shouldn’t do:
- Never respond to comments – If someone has gone to the effort to engage with you then make sure you respond to them promptly. Even if it’s just to say, ‘thank you’. You’re not a town crier, you can’t just go around shouting about yourself. You need to engage with people.
- Never listen – If people are trying to help you, make sure you listen. You also need to ‘listen to the silence’. What do I mean by this? Well, if you are posting on social media and getting no likes or comments, then you need to listen to that silence. It means what you are doing is not working, so try something else.
- Don’t show off (too much) – Nobody likes a show-off. Of course, if you’ve achieved something you’re proud of then absolutely put in on social media. But make sure it’s not all you post. And don’t be a ‘topper’. A topper is someone who has done everything you’ve done before, just slightly better. You know what I mean. If you’ve swam the channel, they’ve drank it.
- Don’t be ‘Mr Right’ – I’m sure you’re very clever and incredibly funny. But you don’t have to prove it at every opportunity. Don’t take the piss out of people for not knowing something that you think is ‘simple’ or ‘basic’. Don’t pick people up on bad grammar. It’s just not that important. Don’t try to put a stupid ‘funny’ comment on every post. And don’t argue your opinion to the death every time someone challenges you. Even if you are right, you can still look like a knob.
Follow these simple rules and you should be more successful on social media…and at parties!
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