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How to spot a good decorating job from a bad one

Recently I asked a group of professional painters and decorators about how to spot a great decorating job. The goal being that homeowners can use this information to make sure they are getting the right quality for their money. Here is what they said you should be looking for… Clean lines Every line a decoratorContinue reading “How to spot a good decorating job from a bad one”

When is the best time to post on social media? How to get maximum engagement!

Before I reveal the data, I need to warn you that this information will help, but it is not a silver bullet. Don’t expect that by posting at a certain time on a certain day and on a certain platform, you will start getting loads of engagement and business via social media. I’m afraid that’sContinue reading “When is the best time to post on social media? How to get maximum engagement!”

How to improve your sales funnel…yes, you’ve already got one!

What the hell is a sales funnel!? And how have I already got one!? I hear you ask. A sales funnel is essentially a process that takes a stranger and turns them into a customer. This is how yours might look right now: It’s shaped like a funnel because fewer and fewer people make itContinue reading “How to improve your sales funnel…yes, you’ve already got one!”

Why decorators are all fighting for just 3% of the potential market

Did you know, that at any given time, only around 3% of your potential market is ready to get some decorating done. And yet, nearly all advertising and marketing is geared towards this tiny proportion of people. Adverts saying things like ‘get a free quote now’ or ‘book today’ are only appealing to people readyContinue reading “Why decorators are all fighting for just 3% of the potential market”

Social media is good…but this is 20x better!

Did you know there is a marketing tool that has been proven to be 20x more powerful than social media? It’s not TV or radio or anything like that. It is something very simple. Email. When it comes to doing business, an email list will often outperform a social media following 20x the size. 1,000Continue reading “Social media is good…but this is 20x better!”

You can’t be everything to everyone – What decorators can learn from the fall of Debenhams

Something I talk about a lot in business is that you can’t be everything to everyone. Nor should you try! The reason I bring this up now is due to the recent fall of Debenhams. People will say they failed because the high street is dying, and they didn’t adapt to the online world fastContinue reading “You can’t be everything to everyone – What decorators can learn from the fall of Debenhams”

Google My Business for Painters and Decorators

What is it? Why you need it. How to set it up. What is Google My Business? Google My Business (GMB) is a FREE tool that allows you to promote your Business Profile and business website on Google Search and Maps. Why do you need it? GMB is fantastic for small and local businesses likeContinue reading “Google My Business for Painters and Decorators”

Is it time to increase your prices?

Increasing your prices is easier said than done. Often you know you should be charging more, but the fear of losing work stops you from doing it. However, for a business to be successful, you need to be able to increase your prices. Before we look at when / how to increase your prices, IContinue reading “Is it time to increase your prices?”

How to run a successful competition on social media

One of the most effective ways to give your social media a boost is to run a competition. To make sure your business sees the maximum benefit from running a competition, there are a few important things you need to do. Set your objective When launching a competition, you need to be clear on yourContinue reading “How to run a successful competition on social media”

How to guarantee repeat work from a customer

When it comes to getting repeat work from a customer, doing a great job will only get you so far. To guarantee it, you need to make sure you stay top of mind. This means maintaining communication long after you finish the job. Here are some tried and tested techniques you can use to ensureContinue reading “How to guarantee repeat work from a customer”