How to get more customers in 4 minutes and 36 seconds without spending a penny

If you are reading this blog, then I have just illustrated my point. To get more customers for your business, you must be skilled at getting their attention. To get the attention of potential customers, you must be good at writing headlines. This blog should take you about 4 minutes and 36 seconds to read,Continue reading “How to get more customers in 4 minutes and 36 seconds without spending a penny”

How to write a killer sales document

You may have heard the phrase ‘people don’t buy drills, they buy holes’ This essentially breaks down to people don’t buy products because of the features listed. They buy them because of the benefits those features will give them. They don’t actually want a 240v drill. What they really want is a hole in aContinue reading “How to write a killer sales document”

Virtual consultations – Pointless? Or a stroke of genius?

With the possibility of a second wave of COVID-19 and the fact we are already seeing local lockdowns, businesses will again need to adapt to ensure their survival. An idea that has been floated for decorators is the ‘virtual consultation’ For the sake of this blog we’ll talk about how this might work for residentialContinue reading “Virtual consultations – Pointless? Or a stroke of genius?”

Are you selling? Or are you trying to persuade them to buy?

When asked for a definition of ‘sales’ or ‘selling’ people will often suggest that it is the art of persuading another person into buying something. In my opinion, this is not selling. For me, selling is not persuading someone to buy. Selling is simply an exchange of information. I have a product/service; you have aContinue reading “Are you selling? Or are you trying to persuade them to buy?”