Why going to the gym made me better at sales…

For many people, going to the gym is something you do in January because it was a new years resolution and July because you suddenly realised you’re going to be on a beach in one month and you’re carrying half a stone more than you’d like.

For the rest of the year, you make excuses like, I haven’t got time, work is too busy, I’m knackered from taking care of the children etc.

Anyway, don’t worry, I’m not here to tell you to go to the gym.

I’m here to tell you why it made me a better salesperson, and how the principles I learned can help you too.

Going to the gym taught me several things:

  • Patience. Progress can be slow, but 1% improvement is better than nothing.
  • Consistency. That 1% improvement you see every week/month might not seem like much, but after a year it is massive.
  • Goals. How to set and achieve realistic but challenging goals on a regular basis.
  • To enjoy the journey. Cheesy, yes, but this is incredibly important.

Let’s dive into this last point a little bit.

Single minded focus on a goal can be very powerful, but you must take time to enjoy the journey.


How many times have you heard of an athlete or movie star achieving all their dreams and then suddenly spiralling into depression?

Perhaps it has even happened to you?

This is called post achievement depression.

Essentially when you focus so much on achieving something you shape the direction of your whole life to it.

Then when you achieve it, suddenly your life has no purpose, no direction. Depending on the size of the achievement and how long you’ve dedicated to achieving it, this can cause massive depression.

How to stop this from happening?

Firstly, enjoy the journey. Progress should equal happiness.

Secondly, don’t put all your eggs in one basket. Set multiple goals and continue setting them so you are always moving towards something.

Now…the most important lesson I learned from going to the gym.

How to convert the discomfort of discipline, into the satisfaction of personal growth.

I’m not going to sugar coat it. This can take a long time. For me it took over a year. That’s more than a full year of not wanting to go to the gym but being disciplined enough to do it 3 times a week regardless. It wasn’t motivation. It was discipline.

I’d like to make that clear because people often make the excuse ‘I’d love to have your motivation’.

It was NOT motivation. It was discipline.

But after a year, it started to change.

The discipline required faded and the drive to just keep improving myself increased.

When I achieved this breakthrough, I found I could apply it to areas of my work life.

For example, I don’t like reading, I don’t like making cold calls, I don’t like making videos talking to the camera.

However, I recognise that doing these things can help me grow and become more successful. So, what do I do?

I read a book a week on sales and marketing, I make 20 cold calls a day and I make videos for social media where I talk to the camera.

And the reason I don’t give up, is because I know at some point the discomfort of discipline, will turn into the satisfaction of personal growth.

It might take a month, a year, a decade. Either way, I don’t care, because I know it will happen and I’m going to enjoy the journey.

How can you apply this to your business?

Set yourself a couple of goals. The sort of goals you know would be beneficial to achieve, but you’ve never found it possible to stick at it long enough.

Learn how to use water-based paints.

Learn how to spray.

Go to the gym.

Whatever it is, set yourself the challenge and improve yourself. In 5 years you’ll be thankful you did.

Oh, and one last thing to all those people saying, I’m too old now, there is no point starting this late in life, or I missed the boat with this trend.

 “The best time to plant a tree was 20 years ago. The second best time is now.”

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