Let me give you two scenarios for buying a second-hand car. Just imagine that the car is exactly the same in both situations.

Scenario 1: You arrive at a house with a freshly manicured lawn and the local doctor answers the door.

Scenario 2: You arrive at a house with a washing machine on the front lawn and a crack head answers the door.

As we said, the car is the same in both situations, so you might well buy the car in both scenarios.

However, we can also say that most people would be prepared to spend more money on the car from the doctor, than they would from the crack head.

And that’s probably because you’d trust the car the doctor was selling you was more likely to be in perfect working order.

The point is…image counts. And this is marketing in its most simplistic form. 

As a decorator, if you arrive to your quotes in dirty boots and 6 months’ worth of caulk wiped under your armpit, you’re not portraying as good an image as someone who arrives in a clean, company branded t-shirt who puts shoe covers on when they enter the house.

If your website looks like it hasn’t been updated since the 90s and the images on your social media are of poor quality, you’re again portraying the wrong image.

Your image is a reflection of your values.

If your image shows you to be unclean, out of date and lacking an attention to detail, it doesn’t matter how good you are at decorating, people will be nervous about spending money with you.

If you’re looking to improve the quality of your clientele and increase your prices, take a look at your image and your marketing.

Identify areas that you can improve and start to make small changes.

It’s all about the details. Lots of tiny improvements, add up to a big change over time.

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