The most common question I get asked by decorators is as follows:
‘’I’m booked up a few months in advance, but I still worry and want to feel more secure about new work coming in.
How can I do this? ‘’
The first thing I say is that it helps to change your perspective.
People think that if you’re employed you are ‘safe’ and have ‘peace of mind’ but the reality is, you’re only ever 1 months’ notice away from being out of work.
So, if you’re a decorator with 3 months of work booked up then you’re actually more secure than most people.
The next thing I suggest is to build a back up.
Something you can turn to if you do hit a quiet spell.
The most effective solution in my opinion is to build an email list.
At the bottom of this blog, you’ll see that I ask people to sign up to my email list.
If you’re on this list, you’ll know I send regular free content that I hope is helpful to painters and decorators.
Having this list gives me peace of mind.
This is because I know if I ever need an injection of cash, I have a list of contacts who are interested in the sorts of products I produce (Books, training courses etc)
This is what I recommend you do too.
Start an email list and build it up over time.
Then if you ever hit a quiet spell, you can simply email your list of contacts offering your services.
If you build up a list of just 500 contacts, then even a 1% hit rate is still 5 jobs.
More than enough to tide you over.
You may never need to call on the list. But when you have it, you’ll find you worry far less.
If you want to learn more about building an email list like this, I have a free webinar called ‘The 28 day marketing plan for decorators’ you can watch here: https://jmears.co.uk/trainingcourse/
This tells you everything you need to know about building an email list and marketing plan.
I hope it helps.
Want more free tips on marketing specifically for decorators?
Join my mailing list below and as a bonus, you’ll receive a free copy of my short eBook.