It’s quick, it’s free, and it pulls in business. What’s not to love?
Well, the two things that put off most people are:
- Setting it up in the first place
- Thinking of new content to use every month.
I’m going to show you that it’s not complicated and won’t take up loads of your time.
Go to mailchimp.com and register for a free account. This will take you less than 5 minutes and it’ll remain free until you have 2,000 subscribers.
Gather up all the customer email addresses you’ve accumulated over the years and enter them into mailchimp. If they are already in a spreadsheet somewhere, you can upload them in seconds.
Use the free templates on mailchimp to send one email per month to your list of contacts. As an idea, try theming the email to the month.
and…to make it even easier for you. Here is an example for every month of the year:
January = Happy new year
February = Valentine’s day
March = Spring has sprung
April = Easter
May = May day
June = It’s music festival season (Glastonbury)
July = Summer holidays begin
August = Summer bank holiday weekend
September = Back to school
October = Halloween
November = Guy Fawkes night
December = Christmas
If you don’t like these then just simply google ‘marketing calendar 2021’ and you’ll find loads of free ideas. Practically every other day is national pie day, or national drink loads of beer day. So, you’ll always find an idea for the theme.
All you have to do with the email is say ‘Happy new year’ or ‘Happy Halloween’…followed by: ’I hope you have a good one’
Then put a nice image that represents the time of year and maybe a photo of you and/or your team.
And that is it!
This alone will help you stay top of mind for all your customers. So, if they ever need a decorator, they will think of you first.
If you want to add a quick sales pitch in at the end that is fine. Just keep it simple.
For example, you might have your Happy Easter message go out, and in the body of the email you say:
‘Now taking bookings for exterior decorating, get in touch for a free quote’
You could also put a before and after photo of an exterior job on the email.
The point is you don’t need to over complicate it.
This is a job that will only take about 10 minutes a month and it is almost guaranteed to bring in some business.
Bonus tip: If you download the mailchimp app (for free), you can quickly and easily add new email addresses to your list.
You can also resend emails to the people who didn’t open it the first time with the click of a button on your phone.
You can even add an option to your website for people to join your mailing list so that they automatically go into your mailchimp list.
Oh, and for anyone worried about data protection, mailchimp manages all of that for you. There is an unsubscribe option by default at the bottom of every email you send and if someone clicks it, mailchimp remove them from your list. You don’t have to do anything.
That’s it. Done.
PS: Do you want to join my mailing list?