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Cheap decorators don’t affect you…

Ever got pissed off because you’ve spotted someone offering decorating in your area for ridiculously cheap rates? Well, I’m here to say you don’t need to worry. No matter what service you offer, or what product you make, someone will always come along who’s cheaper. That’s just the way of the world. The good newsContinue reading “Cheap decorators don’t affect you…”

What is PR? And how do you use it to help your decorating business?

One day, Tom cut himself at work. To help, Jenny popped out to buy some plasters for him. Jenny didn’t know it at the time, but the senior management team heard about this small act of kindness. 3 years later that same senior management team was giving her a promotion…and one of the deciding factorsContinue reading “What is PR? And how do you use it to help your decorating business?”

3 new features you NEED to be using on Instagram in 2022

Add the ‘Contact’ button to your profile. It’s very simple to do. Go to ‘Edit profile’ add in your information and the button will pop up. 2.Story captions – You can now click a button and Instagram will automatically transcribe the audio on your Stories. Most people watch stories on mute, so this is essentialContinue reading “3 new features you NEED to be using on Instagram in 2022”

Is the decorating industry doomed? – The answer might surprise you

If you want to know what an industry will look like in the future one of the best models you can use is: Porter’s 5 forces Published by Michael E. Porter of Harvard University in 1979, these 5 forces have proven to be a great way to analyse the attractiveness of an industry. So, whatContinue reading “Is the decorating industry doomed? – The answer might surprise you”

Cut your prices and keep busy? Or stay at home?

What should you do when work goes quiet? It’s a tricky situation for anyone to be in. Whether you run your own business, or you’re employed by a firm. Of course, your current financial situation plays a big factor. But generally, there are two schools of thought. Cut your prices and get some work.  SomethingContinue reading “Cut your prices and keep busy? Or stay at home?”

What the f#ck is ‘The algorithm’? Why should you care? And can you beat it?

When it comes to running a business, social media is pretty crucial nowadays. Part of being successful on social media is getting as many people as possible to see your posts. The ‘algorithm’ is what decides how many people see your posts. This leads me to the original question… What the f#ck is ‘the algorithm’?Continue reading “What the f#ck is ‘The algorithm’? Why should you care? And can you beat it?”

How to make great videos for your decorating business

82% of Global Internet Traffic in 2022 Will Come From Video. (Source: https://thesocialshepherd.com/blog/video-marketing-statistics#:~:text=82%25%20of%20Global%20Internet%20Traffic,or%20video%20downloads%20in%202022.) This statistic alone means video content is now too important to ignore. Should I have made this a video instead of a written blog? Probably. But ah well, we’re here now. Anyway, here’s 5 quick tips on how to improve your videoContinue reading “How to make great videos for your decorating business”

Stop asking other decorators to like your Facebook page

Once upon a time, if you ‘liked’ a Facebook business page then you would start to see posts from that business. From the point of view of the business, this was brilliant. The post could be viewed by lots of potential customers, and it didn’t cost anything. We call this ‘organic reach’ This is noContinue reading “Stop asking other decorators to like your Facebook page”

Stop wasting your energy worrying about the ‘competition’

We’re all guilty of it. You’re having a difficult run of it, and you start looking to the competition for excuses. Before long, you find your competitors are doing seemingly impossible prices and you tell yourself that’s why you’re struggling. In the forums it tends to take the following pattern: *Posts screenshot of competitor offer*Continue reading “Stop wasting your energy worrying about the ‘competition’”