Chapter 1 – Introduction
So why read this book?
You’re doing fine, right? Earning a living… maybe even making a good profit. Things are simple.
This is the case for most small businesses.
Until it isn’t.
Until you find out that the big contract you had been banking on has suddenly cancelled, you now have a 6 week gap in your calendar and you’re not sure how you’re going to fill it at such short notice.
Until the world gets hit with a pandemic and you’re locked down for 2 months. (There’s a sentence I never thought I’d write pre-2020)
The point is, there is always something waiting to derail your business and your nice peaceful existence. So, it is best to be prepared.
This book is designed to give you the skills and tools required to not just survive but thrive in business.
The examples I use will all be based around the painting and decorating industry, but the sales and marketing principles are universal.
Whether you’ve picked this book up as a large business owner, a sole trader, or maybe you are just considering starting your own company, my aim doesn’t change.
I want to help and guide you through the core principles of sales and marketing.
I aim to make it as simple as possible to understand and give you practical ways to implement all these techniques into your business.
You’re James Bond, I’m Q.
You’re the hero and I’m the one who gives you the tools to save the day.
Throughout this book I will cover all the basic skills you need to master sales and marketing. I will also give you specific and practical ideas that you can implement into your business straight away.
Each chapter will cover a different topic and at the end of each chapter you should be able to go away and use what you’ve learnt to improve yourself and your business in one small way.
The final result being that you’ve made a lot of small changes that have added up to a big improvement.
Once you’ve mastered all of these skills, your business will be more secure than ever. You’ll have the skills to reach all your goals.
Want to grow your business and take on more people? You can do that.
Want to work less or retire earlier so you can spend more time with friends and family? No problem.
Whatever you want to do with your business, my aim is to give you the skills and motivation to get out there and do it!