LinkedIn for decorators

First of all, let’s answer a few common questions: Can decorators really generate business from LinkedIn? – Yes. Anyone can. Do you need to pay for a premium account to get business? – No. Can I use LinkedIn to replace my other marketing efforts? – No. Your marketing should be varied and wide ranging. LinkedInContinue reading “LinkedIn for decorators”

How a waitress builds customer confidence

Quick tip today: Have you ever ordered a meal with a waiter / waitress and they didn’t write it as you told them? Or they didn’t repeat it back to you? They just tried to memorise it and walked off! I you have, you’ll know it’s terrifying. You’ll spend the whole time convinced that theyContinue reading “How a waitress builds customer confidence”

Why going to the gym made me better at sales…

For many people, going to the gym is something you do in January because it was a new years resolution and July because you suddenly realised you’re going to be on a beach in one month and you’re carrying half a stone more than you’d like. For the rest of the year, you make excusesContinue reading “Why going to the gym made me better at sales…”

14 simple web design tips to get more enquiries

Have a clear opening statement at the top of your homepage. Saying what you do and why you do it. Can I tell what your company does in under 10 seconds on desktop and mobile? Or even better, at a glance? Call to action buttons. If you want to increase your conversion rate, you mustContinue reading “14 simple web design tips to get more enquiries”

Why working on day rate might be costing you more than you think…

Controversial topic alert! But please bear with me! There seems to be two main ways to price work in the decorating trade. Day rate and price per metre. And pricing by day rate might well be costing you time and money. I’ll be clear from the start, there are likely thousands of different factors whichContinue reading “Why working on day rate might be costing you more than you think…”

The power of 1% improvement

“Sustaining an effort is the most important thing for any enterprise. The way to be successful is to learn how to do things right, then do them the same way every time.” Pat Riley, LA Lakers coach 1981 – 1990 The circumstances that brought about this statement were as follows: In the 1985/1986 season, NBAContinue reading “The power of 1% improvement”