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Cheap decorators don’t affect you…


Ever got pissed off because you’ve spotted someone offering decorating in your area for ridiculously cheap rates?

Well, I’m here to say you don’t need to worry.

No matter what service you offer, or what product you make, someone will always come along who’s cheaper. That’s just the way of the world.

The good news is, it doesn’t affect you like you think it might.

You just need to remember that your marketing strategy is not to be the cheapest decorator in town.

In the same way that Rolls Royce don’t shit themselves when Dacia releases a car for £6k, you don’t need to panic if someone comes along and undercuts your prices.

There are plenty of customers out there.

Some want things cheap because they’re not that bothered about quality and reputation.

Some are happy to spend more money because they want the best.

So, next time you see an advert for a cheap decorator in your area, think ‘good on you mate, you’re trying to make a living and support your family.’

Then be happy to let them deal with the Dacia customers.

Whilst you crack on with the Rolls Royce ones.  


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